Marketing Translation Services

Marketing translation usually ranges from $0.12 to $0.25 per word, so a 1,000-word page would cost about $120 to $250, with higher rates for rare languages or complex industries. Creative assets may use hourly pricing instead of per-word because concept work takes longer. Common hourly ranges for transcreation are $60 to $120, and minimum fees can apply to short tasks. Typical productivity is 2,000 to 3,500 words a day for standard marketing copy, which helps estimate timelines for multi-page projects. To control cost, align on a glossary early, reuse approved phrases with translation memory, and set review limits per round. Request a small paid pilot if a slogan or headline needs options. Tomedes provides clear quotes, supports over 270 languages, and can price per word or per hour to match your brief and timeline.

Speed depends on length, languages, and creativity, but a single linguist usually completes 2,000 to 3,500 words per day for standard pages, while highly creative copy takes longer. Teams increase speed by splitting content and sharing a glossary and style guide. Typical edited output for polished marketing content lands around 400 to 600 words per hour once tone and terms are set. For rush needs, add a second reviewer to keep voice consistent and agree on a same-day review window. Provide final source files and brand assets to eliminate rework. Compress timelines further by approving titles, taglines, and key CTAs first, then body copy. Tomedes builds a dedicated team, uses translation memory for consistency, and offers 24/7 schedules for urgent launches.

It covers websites and landing pages, emails and CRM sequences, ads and banners, app store listings, videos and captions, brochures, catalogs, and social posts. Good marketing translation adapts calls-to-action, measurements, dates, and references, and it aligns metadata and slugs for search. When persuasion matters more than literal wording, the process shifts to localization or transcreation so the message fits the culture. Expect reviewers to check brand voice, legal requirements, and claims. To prepare, collect a brand style guide, preferred terminology, example headlines, compliance notes, and visual layouts. Confirm which channels are in scope and which markets are priority. Tomedes covers creative and technical deliverables, including optional DTP, so each asset ships on brand and ready to publish.

Choose transcreation for taglines, product names, hero copy, and social ads where emotion drives response. Transcreation allows the linguist to rewrite while preserving intent, often presenting two or three options with a rationale so stakeholders can compare tone and risk. Billing is usually by the hour for creative exploration, and timelines are shorter if the brief is clear. Expect a creative intake to define audience, tone, and mandatories, then quick iterations to finalize the winning line. For blended projects, use standard translation for long-form pages and transcreation for headlines and CTAs to balance cost and impact. Tomedes offers transcreation alongside translation, with native copywriters and cultural checks to keep campaigns persuasive in each market.

Multilingual SEO aligns localized content, metadata, and internal links for each language or country, then connects variants with hreflang so search engines serve the right page. Good setups mirror site structure across locales, localize keywords and slugs, and avoid auto-redirects that hide content from crawlers. Expect separate sitemaps or hreflang maps and Search Console profiles per locale so you can track impressions and clicks accurately. Before launch, confirm canonical tags, language tags, and pagination. After launch, monitor index coverage and fix any mismatched hreflang pairs. Tomedes coordinates linguists and SEO specialists to localize marketing copy and implement hreflang, so your localized pages rank and route users correctly.

Translation conveys meaning line by line. Localization adapts language, examples, and formats for a market, and it tunes SEO and CTAs to local behavior. Transcreation rewrites copy to trigger the same feeling and action as the original, which suits slogans and ads. MT post-editing uses machine output and human editors to reach a target quality level; it fits low-risk assets where speed and scale matter. Select the method per asset: for example, transcreate a headline, localize a landing page, and MTPE a long FAQ. Define quality targets, reviewers, and tone rules up front. Tomedes offers all four methods, recommends the best mix for cost and outcome, and measures results against your KPIs.

A tight brief saves time and cost. Include audience, goals, tone, must-keep phrases, banned phrases, references, and any legal or brand rules. List channels and priority pages, provide editable files, and flag design limits like character counts. For transcreation, add brand story, desired emotion, and example lines you like and dislike. Set the number of concept options and the approval criteria. Share a terminology list if you have one, or ask the vendor to propose one before full production. Define review windows and who signs off at each step. Tomedes provides a brief template and a dedicated project manager, then builds a termbase and style guide so every locale stays on brand.

Watch CTR and conversion rate for localized pages and ads, plus cost per acquisition and revenue by locale. For SEO, track impressions, clicks, and ranking per language or country, and ensure hreflang pairs index correctly. In product or app flows, measure activation, retention, and in-app purchase rate per language. Before launch, log baseline metrics in your analytics and tag localized campaigns consistently. After launch, compare uplift versus the source market and re-test headlines in markets where metrics lag. Tomedes aligns creative and technical work so titles, meta, and internal links support your measurement plan and you can attribute wins confidently by locale.

Yes. Services include surveys, screeners, interview guides, focus-group transcripts, and code-frame alignment across languages.

Common authoring files such as Word, Google Docs, PowerPoint, Keynote, InDesign, and Figma. CMS exports are supported. For video, Tomedes provides subtitles, captions, and voiceover workflows.

Native marketing linguists, a second-linguist review when required, controlled terminology, and ISO-aligned workflows help keep brand voice consistent across markets.

Files are processed under strict confidentiality with secure transfer. NDAs are available.

Yes. Recent work includes English to Korean conference materials, English to Spanish collateral, and support for a Japan market entry. Examples can be provided upon request.