Game Localization Services

Video game localization adapts a game for another language and culture. It includes translation and transcreation of text, voice-over, UI and graphic changes, culturalization, and LQA testing so the game feels natural and immersive in each market.

Plan target languages and scope, export content and prepare a localization kit, translate and transcreate key strings, adapt UI and assets, record VO if needed, run LQA in builds, fix issues, reintegrate, and release. Add day-one support for patches.

LQA checks language inside the game. Testers verify accuracy and tone, find UI truncation/overlap, font and encoding issues, subtitle timing and audio sync, and cultural concerns. They log bugs and confirm fixes.

Text localization at Tomedes starts competitively, with separate rates for voice-over recording, LQA testing, and DTP/graphic adaptation. Cost depends on word count, languages, VO, UI/graphic changes, tools, and LQA rounds. Text is often billed per word, with separate rates for VO and testing. A CAT analysis gives an exact estimate by counting new words and repetitions.

Timelines vary by size and languages. As a guide, a professional translator produces around 1,500–2,000 words per day, with an editor for quality. Add time for LQA, bug fixing, and build cycles.

Typical tiers are text-only, text + UI, full localization (text, UI, VO, cultural assets), and marketing package (store pages, trailers, website). Choose the tier that matches the market impact.

Plan early, simplify or remove low-value strings, reuse TM/TB, prioritize key markets, localize the store page first to validate demand, and use MT with human editing for non-critical content.

Store pages, screenshots, trailers, patch notes, help center, and community posts. These assets drive discovery and conversions.

Most vendors handle spreadsheets and common engine exports. Ask for a CAT analysis (with word counts and repetitions) to scope budget and timeline.

Translation conveys meaning. Transcreation rewrites lines to keep humor, emotion, and style so dialogue and item names feel native.

Machine translation (MT) can speed up non-critical text, but creative content needs human review to protect story and player immersion. A hybrid workflow balances speed, cost, and quality. Tomedes offers AI translation with human post-editing under ISO 18587:2017 certification for appropriate game content, combining speed with quality oversight.

Professional voice actors record in the target language. Casting, direction, and post-production ensure tone matches the brand and sync fits cutscenes or gameplay.