Brochure Translation to Boost Outreach in Spanish Market

Our client

Company name: Global Window Solutions (pseudonym)

What does the company do?

Global Window Solutions manufactures and distributes high-quality window and door solutions for residential and commercial properties.

Deadline set by the client: 3 days

What do they need?

This company sought precise and culturally adapted translations for their marketing brochures, translating content from English to Spanish for the South American market. This strategic move was aimed at effectively engaging their expanding customer base across various Latin American markets. The objective was not just to translate text but to resonate culturally, ensuring the brand's message was both impactful and contextually relevant to its new audience.

The challenges

The project presented a number of challenges, which Tomedes was able to manage effectively. Firstly, there was the task of translating technical product descriptions and marketing content, while maintaining the industry-specific jargon and appeal that is specific to the South American market. Secondly, there was the challenge of ensuring that all translations were completed within the tight deadlines that had been set for the marketing campaign launches in the new markets. Thirdly, there was the task of maintaining the brand's voice consistently across all translated materials, without losing the original's tone and intent.

Why Tomedes?

Tomedes brings over two decades of experience in the language and translation industry to the table. This company has a proven track record of successfully delivering high-quality translations within tight deadlines, demonstrating reliability and efficiency. 

Also, it is known for its ability to handle complex translations that require a deep understanding of industry-specific terminology in English, Spanish, and across 150 languages. Its team offers a wide range of services, from machine translation to human editing and proofreading, to ensure accuracy and localization are on point.

The solution

Firstly, to address the client's specific requirements, Tomedes assembled dedicated translation teams with expertise in both language skills and the window and door manufacturing industry. These teams were fluent in South American Spanish and knowledgeable about the industry’s technical and marketing terms, ensuring that translations were accurate both linguistically and contextually.

Secondly, Tomedes' rigorous quality control process was enhanced with an iterative feedback mechanism, involving multiple rounds of revisions and ongoing client feedback to ensure all translations were accurate and retained the intended message. This collaborative approach allowed for real-time adjustments, greatly improving client satisfaction with the final products.

Lastly, Tomedes leveraged advanced translation technologies to improve project outcomes. State-of-the-art translation tools and a proprietary management system were utilized to streamline the workflow and increase efficiency. This technology integration with human expertise expedited the translation process and ensured consistency across all documents. It facilitated a smoother transition of the brochures into the target market's language while preserving the integrity of the original content. 

The result

The Tomedes team successfully accomplished the project within the three-day deadline. The client was highly satisfied with the accuracy of the translations and the professional handling of the project. 

Based on our latest correspondence, the translated brochures enabled Global Window Solutions to effectively communicate with the target audience in Latin America, leading to increased inquiries and sales. They said that they look forward to working with us on future translation projects.

Conclusion

The collaboration between Global Window Solutions and Tomedes showcases the critical role of expert translation services in global business expansion. By focusing on quality, precision, and cultural relevance, Tomedes helped the client successfully bridge the communication gap and solidify their presence in a key international market.

Ready to expand your global reach? Contact Tomedes today to ensure your message resonates with international markets through expert, culturally relevant translations. Start your journey to global success with us today!